looking in the garage
You may remember, that I used the expressions basecamp building or gearing up the garage. The overall intention with this blog is to engage in analysis of real life acts of communication. Not only engage in my pictures, even if those are real enough. They are a good training ground. That’s all.
I will engage in verbal, visual or auditive communication, or the combinations of these. Being it advertising or other forms of commercial communication. Being it non-commercial communication.
But, I also said that I would need to collect the proper tools for this kind of work. So, how far has this project come at the moment? How many tools are there in the garage? Not enough yet? Let’s look in the garage.
Remember the resource areas? And the very basic barebones resource diagram? Here it is again.
Brief status on garage content:
Gestalt Factors:
Tools on gestalt analysis are mostly there. I might bring in a few more factors. The posts on gestalt factors, by the way, draw a lot of hits. That goes for all of them. But proximity and closure do best.
Phenomenology and Hermeneutics.
The most important steps in a phenomenological analysis have been loaded during the last two days. I will eventually rewrite these to make the area more operational. But the steps are usable already now. Although with some intellectual effort
Naturalism:
I have started quoting headlines from Steuart Henderson Britt’s book on marketing and consumer behavior, but I still have lots of work to do. We will end up with some 200 important research areas.
The ones on exposing and attending are in place.
Semiology or Semiotics.
Well, I still have some way to go, but I have linked to Daniel Chandler’s fascination web book on Semiotics for Beginners. There are plenty of valuable information to get from that site.
I have learned a lot
The post on denotation and connotation is the post doing best on the blog.
Experiential Resource:
I have done nothing yet, but it is not going to a big deal. One or two post and a checklist for you to use instantly. I am working on it.
Why all the fuzz?
I am glad you asked.
The fuzz is there to establish the necessary tools within important resource areas for you to do analysis of acts of communication yourself. That is why the notebook posts are there too.
And of course they are for me to use, as well. As already mentioned
Any blog conclusions so far? Yes: simple posts do better. Particularly if they are illustrated and operational.
Thanks for looking in :-)