Fleggaard Commercial: 10 Mio Plus Views

Where is this going to end? I asked the marketing manager, Nanna Harder, at Danish retailer Fleggaard for an estimation of how well the now famous commercial works. The estimation is 10 mio plus views so far. She says: “We are no longer in control”. The estimation is given by a Dutch company specialising in viral statistics. The commercial is spread by hundreds of websites all over.

On their home page Danish Fleggaard had 70.000 unique visitors in December 2007. That jumped to 400.000 unique visitors in December 2008 after the commercal was released on the net. “We have had more than 1 mio unique visitors on our web site so far”, Nanna Harder continues.

For more barebones information on this commercial, please go here - and here.

Fleggaard Web Site

Link to Fleggaard.dk to view the commercial.

Make sure that you are over 18 if you wish to see the commercial.

January 28, 2009 - Posted by Knut Skjaerven | advertising, commercial | advertising, Fleggaard commercial, Fleggaard movie, Nanna Harder, persuasion in marketing, washing machines

4 Comments »

I am currently writing my Thesis about Fleggaard and this video being the main focus. You said there was a Dutch company specializing in viral statistics. Do you know the name of this company?

Comment by Nicholas | April 25, 2009
Hi Nicholas

You should get in touch with Fleggaard’s marketing people. They told me. I am out traveling so I don’t have the names with me. I can give you the names, but you will have to wait a couple of days.

What thesis would that be? I am curious.

Best wishes
Knut

Comment by knut skjaerven | April 26, 2009
Excellent blog this barebonescommunication.wordpress.com well done and I am really pleased to stumble on : this it’s just what I needed to know.
It’s taken me literally 2 hours and 09 minutes of searching the web to find barebonescommunication.wordpress.com (joke)
But seriously I am really interested in Property Homes normally and so I shall be very pleased to become a regular visitor

Thanks and well done!

Comment by Annie ( Property Awards ) Wagner | October 7, 2009
Thank you Annie.

I am very pleased to hear from you and shall enjoy having you as a regular visitor to barebones communication . Welcome.

Best regards

Knut

Comment by knut skjaerven | October 7, 2009

About

Barebones Communication started in December 2007.

The idea was to make a blog about communication combining different resources like phenomenology, semiology, gestalt psychology, etcetera, and to show that different orientations worked well together.

I started adding a photograph to each post, and gradually the blog became oriented towards photography as an expression of visual communication.

In 2010 I made a blog solely based on photography. It became Berlin Black And White. Today is holds 470 images. The same month I started Phenomenology and Photography, as I found that was a particularly interesting area and one that there was scarcely any attention on.

I became interested in street photography and decided to develop that area in a living combination of photography and photographic theory. That is what I still do.

Barebones Communication became the mother blog for a series of specialized blogs as well as several social groups.

I call it THE BAREBONES PROJECT since everything is so closely linked to the inspiration you find in this blog. All of it has to do with phenomenology. Not in any scholarly fashion, but as the craft of photography. More specifically S T R E E T P H O T O G R A P H Y. I find that this type of spontaneous and documentary photography have a special kinship with phenomenology’s L I F E W O R L D.

I would like to think that I, as a photographer, E X E C U T E phenomenology. To me a mere scholarly interest in phenomenology can never be enough to fulfill the original intentions of phenomenology as, first and foremost, a practical, living philosophy. Phenomenology is not for reading. It is for D O I N G.

If you have an interest in how the theoretical platform are being developed into practical guidelines for street photography, you are welcome to follow the ongoing projects. I would be honoured if you did.

You will find all the activities listed in the link section of The Raw Material. I will keep it up to date.

Good luck with it.

Copenhagen, March 10, 2012.

Yes, I am impressed. Barebones Communication has largely been left unattended since mid 2010. It still runs incredibly well. The average views in 2111 were 68 a day, the same as in 2009. The most views on a single day were February 13, 2012 with 435 view.

Many thanks to all those who persistently use this blog. With this new introduction you have an opportunity to follow the many branches that has grown from it. Barebones Communication is still very much alive even if more goes on the sites that have sprung from it.

This year Barebones Communication with turn 100.000 visitors.

I really like your Venn representation of phenomenology

Hi

My name is Mary Edwards and I’m a doctoral student at the University of Florida studying educational technology. My cohort of doctoral students is creating resources pages using google groups and I’m designing a page about phenomenology and the phenomenological approach to research.

I really like your venn representation of phenomenology and request permission to add it to my page (image attached as a bitmap for your reference). Our google group site is limited to Ed Tech doc students and requires an administratively distributed password.

Thanks for your consideration.

Mary

Mary Edwards, MLIS
barebones’ Venn diagram
About The Blog
Barebones Basics
Barebones Cases
Barebones On Photography
Barebones Sites
Barthes' connotation procedures
Gestalt Factors
Henderson Britt Heritage
Hermeneutics
- what about hermeneutics
Kleingeld Phenomenology
Misc.
On Advertising
On Creativity
- combination of new elements
- reclaiming creatics
Phenomenology The Method
Szarkowski

THANKS FOR VISITING
- 119,617 visitors so far
Picturing The Communication Process
Top Posts
Recent Posts
What a great find!

What a great find, I am a Communications student in Manchester UK, will pass you on.. Comment by okathleen | January 13, 2009.
Archives
Search barebones

Search for:
Click to subscribe to this blog and receive notifications of new posts by email.

Join 1,786 other followers

Meta

	JUANITO LOYOLA PERAN… on Phenomenological Method: 2. In…
	irene on Denotation and Connotatio…
	achergui on Lady in Red
	Knut Skjaerven on Barthes on Studium and Punctum…
	JP on Gestalt Factor: Similarit…

barebones communication

… a blog by Knut Skjærven