What About Hermeneutics?
It is long over due, I know.
On occasions I have used the term “hermeneutics“, but so far refrained from explaining what hermeneutics is, and how is it to be understood as a barebones notion. I will do that now.
Some of you may remember the very basic barebones communication diagram (below), that I posted last year. No need to change that, and I will show it here once more. See the word “hermeneutics” on the horizontal cloud in the illustration? Why it is placed there in the same section as phenomenology, and not as a separate vertical cloud similar to semiology, gestalt psychology, et cetera?
The answer to these questions are easy to give: In the barebones universe hermeneutic is not considered as a special region of the communication area, is it considered as a communication fundamental.

Basic Barebones Communication Diagram. Copyright 2008/2009 Knut Skjærven.
Using the esoteric words of philosophy, you could say that hermeneutics here have an existential or even ontological status. Don’t let yourself be scared away from this area by these words. Existential means simply: that which fundamentally comes with human existence, and ontology is simply the science of that area. If you are in for an academic career, you are welcome to obscure this to a lesser and even larger extend (irony). You’ll find indications of such obscurities when you look these words up on Wikipedia
The barebones’ stand on hermeneutics has been phrased very well by David E. Linge in his in Editor’s Introduction to Hans-Georg Gadamer‘s “Philosophical Hermeneutics”, University of California Press, 1976. Here is what he says, and you are welcome to read this as a statement that goes along perfectly with barebones communication.
“The task of philosophical hermeneutics, therefore, is ontological rather then methodological. It seeks to throw light on the fundamental conditions that underlie the phenomenon of understanding in all its modes, scientific and nonscientific alike, and that constitute understanding as an event over which the interpreting subject does not ultimately preside. For philosophical hermeneutics, “the question is not what we do or what we should do, but what happens beyond our willing and doing.” Hans-George Gadamer, Philosophical Hermeneutics, University of California Press, 1976, page ix.
To be continued …
Why is hermeneutics important?
Why is hermeneutics important? Why is it even very important? Here as some of the obvious reasons, spelled out:
1) If hermeneutics is fundamental, as we see it on barebones, it attach to every act of communication.
2) If hermeneutics attach to every act of communication, it a good idea to understand a bit of how it works.
3) If you have the idea, that you want to have a bit of control over what and how you are communicating (many people have that idea), you might want to use hermeneutics in an active way.
4) If you have the idea, that you want to understand some of the mechanisms at work at the receivers end of your message, verbal or visual or other, you may want to use hermeneutics in an active way, as well.
5) As advertising is not different from communication, but just a special branch of it, advertising people should take notice as well.
I good way of getting you there is to have a look at a new model of communication, and that will come up on this blog pretty soon. From this post on, there will be more posts on hermeneutics. I am sure that you want to know the basics of the hermeneutic circle, and the hermeneutic spiral.
So you need to stay tuned. Have a good day.
February 28, 2009 - Posted by Knut Skjaerven | barebones communication | advertising, barebones resource diagram, David E. Linge, gestalt factor, gestalt psychology, Hans George Gadamer, Hermeneutics, hermeneutics in advertising, phenomenology, semiology, understanding advertising
7 Comments »
Leave a Reply Cancel reply
About
Barebones Communication started in December 2007.
The idea was to make a blog about communication combining different resources like phenomenology, semiology, gestalt psychology, etcetera, and to show that different orientations worked well together.
I started adding a photograph to each post, and gradually the blog became oriented towards photography as an expression of visual communication.
In 2010 I made a blog solely based on photography. It became Berlin Black And White. Today is holds 470 images. The same month I started Phenomenology and Photography, as I found that was a particularly interesting area and one that there was scarcely any attention on.
I became interested in street photography and decided to develop that area in a living combination of photography and photographic theory. That is what I still do.
Barebones Communication became the mother blog for a series of specialized blogs as well as several social groups.
I call it THE BAREBONES PROJECT since everything is so closely linked to the inspiration you find in this blog. All of it has to do with phenomenology. Not in any scholarly fashion, but as the craft of photography. More specifically S T R E E T P H O T O G R A P H Y. I find that this type of spontaneous and documentary photography have a special kinship with phenomenology’s L I F E W O R L D.
I would like to think that I, as a photographer, E X E C U T E phenomenology. To me a mere scholarly interest in phenomenology can never be enough to fulfill the original intentions of phenomenology as, first and foremost, a practical, living philosophy. Phenomenology is not for reading. It is for D O I N G.
If you have an interest in how the theoretical platform are being developed into practical guidelines for street photography, you are welcome to follow the ongoing projects. I would be honoured if you did.
You will find all the activities listed in the link section of The Raw Material. I will keep it up to date.
Good luck with it.
Copenhagen, March 10, 2012.
Yes, I am impressed. Barebones Communication has largely been left unattended since mid 2010. It still runs incredibly well. The average views in 2111 were 68 a day, the same as in 2009. The most views on a single day were February 13, 2012 with 435 view.
Many thanks to all those who persistently use this blog. With this new introduction you have an opportunity to follow the many branches that has grown from it. Barebones Communication is still very much alive even if more goes on the sites that have sprung from it.
This year Barebones Communication with turn 100.000 visitors.
I really like your Venn representation of phenomenology
Hi
My name is Mary Edwards and I’m a doctoral student at the University of Florida studying educational technology. My cohort of doctoral students is creating resources pages using google groups and I’m designing a page about phenomenology and the phenomenological approach to research.
I really like your venn representation of phenomenology and request permission to add it to my page (image attached as a bitmap for your reference). Our google group site is limited to Ed Tech doc students and requires an administratively distributed password.
Thanks for your consideration.
Mary
Mary Edwards, MLIS
barebones’ Venn diagram
About The Blog
Barebones Basics
Barebones Cases
Barebones On Photography
Barebones Sites
Barthes' connotation procedures
Gestalt Factors
Henderson Britt Heritage
Hermeneutics
Kleingeld Phenomenology
Misc.
On Advertising
On Creativity
Phenomenology The Method
- 1.1 investigating particular phenomena (intuiting)
- 1.2 investigating particular phenomena (analyzing)
- 1.3 investigating particular phenomena (describing)
- 2. investigating general relationships
- 3. apprehending essential relationships
- 4. watching modes of appearing
- 5. exploring phenomena in consciousness
- 6. suspending belief in existence
- 7. interpreting concealed meanings
Szarkowski
THANKS FOR VISITING
- 119,727 visitors so far
Picturing The Communication Process
Top Posts
-
Recent Posts
What a great find!
What a great find, I am a Communications student in Manchester UK, will pass you on.. Comment by okathleen | January 13, 2009.Archives
Search barebones
Recent Comments
JUANITO LOYOLA PERAN… on Phenomenological Method: 2. In… irene on Denotation and Connotatio… achergui on Lady in Red Knut Skjaerven on Barthes on Studium and Punctum… JP on Gestalt Factor: Similarit… Meta


It’s funny how one’s focus determines one’s reality.
I’d placed semiotics in the centre — as the master discpline.
The universe is perfused with signs — if not made up of signs, in Peirce’s words.
On another note, I think we’d all benefit from an explanation of why gestalt psychology, naturalism & semiotics are on the same axis.
Hi Kasper
Many thanks for your comment. Special thanks since you are the first Dane to comment on this blog
.
And yes, what you are saying is perfectly true. How focus is determine by one’s reality. And one could even say, that what you are stating is a perfect phenomenological statement, since is “an expression of intentionality”.
Why phenomenology comes first – in my view? It is because phenomenology outlines the CONDITIONS FOR THE POSSIBILITY of doing semiotics, as well as phenomenology. In fact for doing anything at all.
I have had semiotics in as A REGION of experience and science, since phenomenology operated with such regions. And this seems to make sense to me. But I admit that semiotics was never my prime interest, and that counts as well.
I don’t think, like many others do, that everything is relative and dependent on “one’s reality”. Executing a phenomenological reduction would prove that wrong, since the statement that “everything is relative”, IS NOT RELATIVE.
If you take your offset in semiotics you will eventually to brought to the same conclusion
.
And again, understanding is circular, as in hermeneutics, and it does not really matter where you start your investigations. Turn the barebones graphic upside down, and you will find that semiotics might be a perfect entrance to phenomenology. And it will even be more fundamental. Graphically that is
.
The main point is, however, that semiotics never leaves the natural attitude and thus are in no position to “ground” itself.
Does this make sense at all?
Best
Knut
Hi Knut!
What you’re saying is making perfectly sense, though I had to read it a couple of times.
Semiotics, in my understanding, however, is not something we do – or choose to do. & that might be the point we disagree on.
Semiosis — the generation of meaning — needs no intentional energy. It happens at the lowest level of human existence, as biosemiotics (and cognitive semantics/semiotics) has repeatedly documented through the last decade.
However, I’d agree with you if semiotics is taken to mean a clearly stratified academic interpretational discipline.
And agreed, not everything is releative, even though it might be releational. There are exceptionally clear lines of resistance in what has been termed the real world that we have to deal with cognitively, linguistically and epistemologically.
All that said, I know we’re closing in on a chicken and egg discussion…
Have a nice weekend!
Kasper
Hi Kasper
I must admit that I find this an interesting discussion, and thanks, therefore, for your second comment. I will prepare a more substantial answer later, and post that as proper post on the blog. I am sure more people will be interested.
I have a question. Rather provoking, I guess
. Here we go:
You say that semiosis – the generation of meaning – needs no intentional energy. Could you please explain that to me, bearing in mind that intentionality is NOT the projection of specific intentions towards a landscape of signs. It is much more of an initial openness directed towards such a landscape.
If intentionality is such defined, would you then not agree then, that phenomenology and semiotics are complementary sources, and not competitive sources. I fail to see a possible conflict between the two. Biosemiotics and all
.
Looking, very much, forward to your answer. Have a good day.
Cheers
Knut
Peirce himself included phenomenology as one of three main branches of philosophy. He re-termed it as phaneroscopy.
Agreed, semiotics and phenomenology are complementary sources. But if you were to ask me which comes first or which covers the widest spectrum, my reply would be semiosis/semiotics. And it’d be perfectly valid to disagree.
However, in my opinion, signs cover domains that aren’t covered by traditinel, Western phenomenology.
Re. the question of intentionality — from a semiotics perspective there can very well be a code for intention(ality) which is different from phenomenology’s understanding of intentionality. I might be wrong.
Per Aage Brandt’s school of semiotics e.g. has a marked focus on the phenomenological realm of meaning. I’m somewhat affected by Derrida’s thinking and subscribe to a radical pansemiotic point of view.
You might find this quatation from Brand interesting:
In order not to do semiotics you would have to ignore intentionality and decide that all and every connection between two entities in the world is a sign. Pan-semiotics resembles pan-textualism (everything is a text) – both want to ignore the difference between phenomena related to consciousness, as intentionality is, and phenomena that are not; probably because they feel that taking consciousness into account would be philosophically problematic (dualistic). However, not taking it into account means not taking meaning into account at all. But why would we then bother to ask what a sign is?
http://www.hum.au.dk/semiotics/docs2/pdf/seminar_programmes/2004_fall.pdf
Your definition of “ontology” is wrong. Your reason for being wrong is wrong aswell.
I will refrain from adding to the confusion though. But seriously dont you think the existence/ontology thing needs a bit of work up. If you think it through the implications of your definitions are quite severe.
I am very interested in how hermeneutics are used in the bareboned comm sytem, but i must admit i simply dont understand it.
To be honest i dont even see hermeneutics in the system. To me it seems to be something that is slapped on because it more or less covers what needs to be covered.
The rather weak description of the theories of science in hermeneutics underlines this point.
If thats the case i would recomend using some other theories of science instead. In my book hermeneutics are a gimped system. Its the predecessors of the more sytemic approaches.
Luhmanns general systemic theories use communication as its basal unit. The core of the system. I would think that his thoughts might inspire.
Be warned though Luhmann has always insisted that somethings are very hard to understand and you cannnot explain these thing in an easy way.
Hi Morten
Thanks for your comment, which I will be happy do deal with.
1) You are absolutely right that the hermeneutic theme has not been elaborated enough on. I am quite aware of that. The good thing with a blog, and particularly this blog since I state this explicitly, it that barebones communication is a project in progress. There will definitely be much more on hermeneutics then you have seen this far.
2) What I find of particular interest in your comment it the use of the notion “wrong”. This indicates that there are something being “right” as well. Right?
“Right” or “wrong” are categories well (at least better) suited within the natural sciences or in formal logic, than within the human/social sciences. The reason for this is that it is not possible to disconnect or disregard the individual’s historic/social/psychological backpack when dealing with the understanding or interpretation of “human” phenomena.
Alas it is always possible to come up with a set of theories about a matter and state that one is “right” and the others are “wrong”. But is it very immature, and it does not belong to the realm of human science’s argumentation at all.
“Different” understandings of hermeneutics are perfectly legal. In fact, it is one of the core issues within phenomenological hermeneutics itself.
3) I am sure that your book is very good. Please send me a copy, and I’ll be happy to read it, and comment upon it. From a hermeneutical perspective, that is
. I don’t think it will be possible otherwise
.
Thanks for you comment, Morten.
Best
Knut