Telenor’s overall marketing concept this season is that they want to help and support you. Hardly an USB position, but fair enough. Telenor is trying to trick you into one of their stores where the staff can act as gods/guides to the complicated world of telecommunication. How to set up Facebook on your mobile phone, for instance? Fair enough even here, and I am sure that this is a relevant message for some.
But why make a simple message like this more complicated than it really it? I consider their last commercial on the Danish market as an expensive, confusing and artistically blown out example of how you muddle a basically good idea. My 2P. It hardly moves anything. Least of all market shares.
I might do a proper CET (Communication Efficiency Test) on this commercial. Yes, I think I will.
Please take my wording here as a result of first impressions. That might change after a test.
Read more about Telenor Danmark.
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