barebones communication

… a blog by Knut Skjærven

CET Checklist

Mostly for advertisers.

Here is the checklist, that you might want to use when you do the first rough evaluation of an ad or commercial. If one of the checkpoint fall below 0 in the left hand area of the eveluation scale you should not approve the ad or the commercial.

Follow the links to read more about the individual checkpoint.

Is this checklist useful at all? As any other checklist it is, but need to be aware of the fact that the results coming out of the checklist will never be better than the evaluations put into it. So if you don’t know much of communication in general, and advertising in special, you may want to start here

1. One Unified Impression.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

2. Dominant Mood.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

3. Visual and Verbal.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

4. The Simple Truth.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

5. Product of Consumer.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

6. The Right Consumer.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

7. Thoughts Worth Entertaining.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

8. Connotations.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

9. Gestalt factors.

Evaluation Scale: -3***-2***-1***0***+1***+2***+3

Good luck with it. If you need a more extensive explanation you may want to go here.

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About

Barebones Communication started in December 2007.

The idea was to make a blog about communication combining different resources like phenomenology, semiology, gestalt psychology, etcetera, and to show that different orientations worked well together.

I started adding a photograph to each post, and gradually the blog became oriented towards photography as an expression of visual communication.

In 2010 I made a blog solely based on photography. It became Berlin Black And White. Today is holds 470 images. The same month I started Phenomenology and Photography, as I found that was a particularly interesting area and one that there was scarcely any attention on.

I became interested in street photography and decided to develop that area in a living combination of photography and photographic theory. That is what I still do.

Barebones Communication became the mother blog for a series of specialized blogs as well as several social groups.

I call it THE BAREBONES PROJECT since everything is so closely linked to the inspiration you find in this blog. All of it has to do with phenomenology. Not in any scholarly fashion, but as the craft of photography. More specifically S T R E E T P H O T O G R A P H Y. I find that this type of spontaneous and documentary photography have a special kinship with phenomenology’s L I F E W O R L D.

I would like to think that I, as a photographer, E X E C U T E phenomenology. To me a mere scholarly interest in phenomenology can never be enough to fulfill the original intentions of phenomenology as, first and foremost, a practical, living philosophy. Phenomenology is not for reading. It is for D O I N G.

If you have an interest in how the theoretical platform are being developed into practical guidelines for street photography, you are welcome to follow the ongoing projects. I would be honoured if you did.

You will find all the activities listed in the link section of The Raw Material. I will keep it up to date.

Good luck with it.

Copenhagen, March 10, 2012.

Yes, I am impressed. Barebones Communication has largely been left unattended since mid 2010. It still runs incredibly well. The average views in 2111 were 68 a day, the same as in 2009. The most views on a single day were February 13, 2012 with 435 view.

Many thanks to all those who persistently use this blog. With this new introduction you have an opportunity to follow the many branches that has grown from it. Barebones Communication is still very much alive even if more goes on the sites that have sprung from it.

This year Barebones Communication with turn 100.000 visitors.

I really like your Venn representation of phenomenology

Hi

My name is Mary Edwards and I’m a doctoral student at the University of Florida studying educational technology. My cohort of doctoral students is creating resources pages using google groups and I’m designing a page about phenomenology and the phenomenological approach to research.

I really like your venn representation of phenomenology and request permission to add it to my page (image attached as a bitmap for your reference). Our google group site is limited to Ed Tech doc students and requires an administratively distributed password.

Thanks for your consideration.

Mary

Mary Edwards, MLIS
barebones’ Venn diagram
About The Blog
Barebones Basics
Barebones Cases
Barebones On Photography
Barebones Sites
Barthes' connotation procedures
Gestalt Factors
Henderson Britt Heritage
Hermeneutics
- what about hermeneutics
Kleingeld Phenomenology
Misc.
On Advertising
On Creativity
- combination of new elements
- reclaiming creatics
Phenomenology The Method
Szarkowski

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What a great find, I am a Communications student in Manchester UK, will pass you on.. Comment by okathleen | January 13, 2009.
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