barebones communication

… a blog by Knut Skjærven

gosh, is that all there is to it?

Emotional Emilia. All rights reserved.

Emotional Emilia. All rights reserved. Posted with permission.

Gosh, is that really true? Is it that easy?

I have been told that it would be a good idea to restructure the entrance to barebones communicattion. And that is just what I will try to do in this post.

The barebones communication universe consists a number of posts that are linked to a number of themes and/or resources. Often held together by a single tag. This is still going to be the basic structure, but for reasons of a more clear understanding of this structure, and the ease of navigating in it, I will introduce a slightly different way to keep things together on the blog.

And to create a new overview. This overview will also be reflected in the blog pages. I need to fix that.

Here are the different babebones sections that we will refer to in the future. Sections consists again of a number of barebones modules, that are constituted by a number of barebones blog posts.

Barebones Sections:

Barebones Basics:

Barebones Basics consists of a number a research areas that are of high value for communication. Each of these research areas are barebones modules consisting of inspirations from among other things

gestalt psychology, hermeneutics, naturalism, phenomenology and semiology (semiotics)

I may introduce other basics as the blog progresses. You will get a good understanding of these different areas if you just google them for more information.

Barebones Enhanced:

Barebones Individuals consists, so far, of the two modules: barebones pitstops and barebones notebook. These again consists of a number of barebones posts.

The idea of barebones enhanced it that you need to work with barebones on your own. Here are two clues of how you can do that: pitstops (basically open “questions” and ideas of new combinations of things), and notebooks (more structured and closed “questions” that you can work with.

Or combinations of both. Is it important that you don’t see barebones communication as a point of termination, but as a platform of beginnings.

Barebones Creatics:

Creativity is imperative to communication.

Particularly if you have the intention of being heard, which is increasingly difficult. Think of the 200 million profiles on facebook chatting away in public space, and the same number of proper blogs worldwide. If that number will do it?

The ability to do things in a different way, and in new combinations of ideas, is very, very important. You can grow your ability for creative thinking by knowing and using creative techniques. That is what barebones creatics is all about.

Barebones Specific: Advertising:

I have singled out a barebones modul which main concern is advertising. There is no particular reason for this other than I have a history “in advertising”, and therefore some knowledge of that area.

That sections consists of a number of moduls held together by the CET System.

Barebones Advertising is concerns with the efficiency of communication. It, therefore, has much larger implications than those of mere advertising. Please be aware of that simple fact.

Barebones Specific: Photography:

Barebones Photography is concerned with the visuality of communication. It, therefore, has much larger implication than those of mere photography. Visuality has particularly to do with connotations.

For photographs and their use in barebones based communication, you will find plenty of information and principal handling on this blog. Start to reflect the twist the picture above makes on this blogpost. Right :-) .

For many more pictures you could go to the barebones light’s photostream at flickr. “barebones light” simply means that I have been less critical with what is loaded.

Barebones Grid:

Please also note that the different barebones sections do not exist in isolation. It is only in theory, and in introductions like this, that it is meaningsful to speak of them as separate parts. In the real world they are not.

Let’s say that you are working on a piece of advertising for a client, you need not only read and understand Barebones Specific: Advertising. You will need to read and understand the other barebones sections as well.

The reason for this it that advertising is only a part of the larger communication area. I may have some special characteristics, but it brings along content from other barebones sections as well. Think, for instance, of the importance photography (read: visual communication) plays in advertising.

A separate post on Barebones Grid is in the making.

If you are curious who the little girl in the photo is, her last name is Skjærven. Posted with permission from her parents.


July 9, 2009 Posted by | barebones communication | , , , , , , , , , , , | Leave a Comment

   

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