barebones communication

No, you’re not using the flashbone yet?

I can tell, because this is the first time you have set eye and mind on a flashbone. 

So, why flashbone?

Flashbone is a portmanteau meaning it is a fusion of two other words barebones and flash. Barebones you know from this blog by now, and flash you know from ordinary vocabulary as a regular flashlight or a flashlight used by photographers.

With the flashbone you do barebones flashes.  

So let’s take the allegory a little further.

When you flash you light up things. To see them better. To get a better view if you are out at night. If in a dark room where lights are low or not at all.  You could have one on top of your camera, if you need better light for your picture.

A flashlight is a portable light source.

But there is also the verb to flash, which means something like a short and fast burst of light. 

Flashbone will adapt both these meanings: portable and fast. 

To have a flashbone you have to buy one or to build one. In fact, I am not sure you are able to buy one, so you have to build one. I am sure that you get the point .

To build a flashbone for barebones communication flashes, you need ingredients as well. Here is what you need. 

1)  gestalt ingredients

2) semiological ingredients 

3) phenomenological ingredients 

4) naturalistic psychology ingredients 

5) experiential ingredients

Not in any measured proportions, since you have do adapt the flash light to the material. 

Flashbone is in a few words; an instrument for you to fast check out the overall communication efficiency of a piece of communication. You don’t need to be an expert in the field, but you need to know the basics. Definitely.

Yes, I will make a checklist for you to use. Later on.

Would you believe it? .

I don’t know about you, but when I read or look at things I get immediate flashes when something is not logically consistent, or in apparent conflict with reality as I could possibly know it.

I also get these flashes when things are extremely well done, but that is another matter. 

Such flashes are of particular interest, in this context, when they turn up related to the self promotion of professional communicators. The question that always comes to my mind it this: I wonder how professional these guys really are? Surfaces skepticism.

We’ll I can’t answer the last question, but I can point to one instance that brought up barebones flashes today. Here it comes:

“Direktionen ved, hvad der tjener virksomheden bedst”. (Danish, from a professional communicators site).

And translated into English: “The board of directors know what is best for the company”. 

In an ideal world this might be so, but in the real world, it is hardly so. In the best of corporations it might be true, but what about in the many companies that e.g blunder themselves into bankruptcy? With the help of their directors?

To make this statement as an absolute, seems to grossly overrate the situation. 

And, of course, clever people know this, and particular many of those skilled people at company boards, know this. So you don’t have to beat about the bush.

But then again this is basic stuff for most communication people, right?.

Hmm … seems that I just opened up a new barebones theme . Must attend to that next year.